The Best Face Masks For Running and Cycling

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While some cities have started reopening shops and restaurants, the majority of the country is still observing quarantine procedures that were put in place to help curb the spread of the coronavirus. One such measure that’s still in place is the wearing of face masks when out in public, with the CDC recommending cloth face coverings to help prevent the transmission of germs and viruses.

But while cloth face masks can keep you shielded on a walk, or quick trip to the grocery store, not all of these masks are designed for physical activity. Generic cloth masks aren’t always breathable, and worse, they can irritate or chaff the skin. They’re often heavy and saggy, and can fall off if not secured tightly, defeating the whole point of wearing a mask in the first place.

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9 Stylish Brands L.A.Girls Know About (That NYC Girls Don’t)

New York tends to get all the attention for emerging fashion brands, but this L.A. girl is starting to feel a bit, well, jealous. It’s just that the East Coast has shined in the spotlight as this country’s fashion capital for long enough and, biased as I may be, there’s a lot happening over here on the Pacific side of the continental U.S. that’s just as buzz-worthy.

In reality, I hate even comparing the two cities because they’re almost too different to warrant such a comparison, but I have a feeling the rivalry will persist, which is why I’m going out of my way today to point out the thriving scene of smaller indie and emerging names we Angelenos have. Don’t worry—I’m not trying to slam you, New York, only to show that the following Los Angeles clothing brands are the kind that every stylish Angeleno knows about

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This Entrepreneur Is Bringing Some of Africa’s Best Designer Brands to the U.S.

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.

Amira Rasool was first inspired to launch her own business while studying African American and African studies as an undergraduate at Rutgers University. “Many of the people I studied the most during college, like James Baldwin, W.E.B. Du Bois, Zora Neale Hurston, all produced work that was impactful and pushed Black social, economic, and political agendas forward,” explains Rasool. “I decided then that I would dedicate all of my career pursuits to serve the same purpose.”

Fast forward to when Rasool was … Read More

These 20 Nail Trends Will Be Everywhere in 2020

Since you’re reading Who What Wear, it’s probably safe to assume that you enjoy keeping up with the latest and greatest in fashion and beauty. Even if that’s not the case, odds are you like to experiment with your personal style every now and again, and what better way to dip your toes—erm, fingers—into a new trend than with your manicure? Taking a new nail color, design, or technique for a test drive doesn’t have to be a major commitment, which is why we’re excited about experimenting with a bunch of exciting new nail trends in 2020. 

Of course, as Who What Wear editors, we don’t just follow the trends—we discover them. Thanks to four of our favorite nail industry experts, we’re pretty sure these nail trends are going to be making waves in the next year (and new decade) to come. So whether you’re a classic French manicure

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