35 Black-Owned Wellness Brands to Shop and Support

There is a lot of work to be done to support the Black community, stand up against racial injustices and police brutality, and educate and learn about the systemic racism and biases that infiltrate our communities (and ourselves). Some of that work involves protesting, donating, reading, listening, writing to government leaders, and talking to our own family and friends about racism. We at Who What Wear and THE/THIRTY are committed to putting in the work and learning so much more.

One other thing you can do to support the Black community now and always? Using your spending power to put your money, if you can, toward some amazing Black-owned businesses. This is especially important now, considering many of these businesses have been hit hardest financially by the COVID-19 pandemic (see a helpful graphic here).

To start, we’ve compiled a list of noteworthy Black-owned wellness brands and businesses below. This

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Digital Start-ups Offer Concrete Solutions to Fashion Industry

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In a moment defined by uncertainty, the search for innovative, efficient solutions seems to become more urgent than ever for fashion and luxury brands that want to safeguard and even grow their businesses during the global economic downturn caused by the coronavirus.

When it comes to finding practical solutions to problems, digital start-ups are increasingly appearing to be the right partners to help established, in many cases very traditional, companies  navigate the future.

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“In this period, I’ve really seen that brands are actively looking for digital solutions, which a few months ago would have found many difficulties to be considered by the market,” said Giusy Cannone, chief executive officer of Fashion Technology Accelerator. “Companies have finally understood the potential of digital solutions, which have become a priority. Before the crisis, the problem was not technological, but cultural.”

“The digital

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The Best Face Masks For Running and Cycling

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While some cities have started reopening shops and restaurants, the majority of the country is still observing quarantine procedures that were put in place to help curb the spread of the coronavirus. One such measure that’s still in place is the wearing of face masks when out in public, with the CDC recommending cloth face coverings to help prevent the transmission of germs and viruses.

But while cloth face masks can keep you shielded on a walk, or quick trip to the grocery store, not all of these masks are designed for physical activity. Generic cloth masks aren’t always breathable, and worse, they can irritate or chaff the skin. They’re often heavy and saggy, and can fall off if not secured tightly, defeating the whole point of wearing a mask in the first place.

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Luckily, a number of

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9 Stylish Brands L.A.Girls Know About (That NYC Girls Don’t)

New York tends to get all the attention for emerging fashion brands, but this L.A. girl is starting to feel a bit, well, jealous. It’s just that the East Coast has shined in the spotlight as this country’s fashion capital for long enough and, biased as I may be, there’s a lot happening over here on the Pacific side of the continental U.S. that’s just as buzz-worthy.

In reality, I hate even comparing the two cities because they’re almost too different to warrant such a comparison, but I have a feeling the rivalry will persist, which is why I’m going out of my way today to point out the thriving scene of smaller indie and emerging names we Angelenos have. Don’t worry—I’m not trying to slam you, New York, only to show that the following Los Angeles clothing brands are the kind that every stylish Angeleno knows about

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