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If you’re dreaming of beach days and poolside hangs, shopping for a new swimsuit might be the perfect way to prep for the summer season. As warmer weather rolls in, you can give your seasonal wardrobe a refresh by shopping all of the absolute best deals on bathing suits and bikinis from the likes of Aerie, Victoria’s Secret, ASOS and Zaful.
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Whether you’re planning a spring break getaway or simply want to stock up on swimwear for the summer, we rounded up the top swimsuit deals worth shopping right now from some of our favorite places to buy bathing suits online. Keep scrolling to make a splash with these seasonal savings.
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Aerie is the lingerie, loungewear and activewear offshoot of American Eagle. Once thought to be a store reserved for teens and young women, Aerie has become a retailer for people of all ages, shapes and sizes to shop. In addition to their incredibly cozy undies and high-quality leggings, Aerie also sells a variety of top-selling swimsuits—many of which are currently on sale. Need a recommendation for where to start? The Aerie High Cut Cheeky Bikini Bottom is a customer-favorite for its ‘90s-inspired silhouette.
Hoping to find a bit more bust support for the 2022 swim season? Athleta has you covered with its selection of bust-specific sizes and some are currently on sale for nearly 75% off. Of course, even if your bust isn’t a concern, the athletic retailer’s swim offerings are known to be more supportive with fuller coverage than traditional swim brands, making them a slam dunk for a sporty swim style in our opinion.
Once upon a time, Victoria’s Secret was the end-all, be-all for trendy swim—until 2016 when the lingerie brand discontinued its swim line. Realizing that was a mistake, they brought it back in 2019 and shoppers couldn’t be more excited—except for when the brand offers swim sales, that is. Right now, you can score some of the brand’s most popular swim styles for as little as $6. In other words, run, don’t walk: This is a swim sale you won’t want to miss.
Solid & Striped prides itself on using luxury materials for less than its competitors. While the suits are admittedly still expensive, they’re so dang stylish that you’ll likely want to find a way to add one to your collection. Thankfully, with the brand’s sale section, it will be less of a burden on your wallet—and, trust us, the comfort and fit of the bathing suits are worth it. (Just ask long-time fans of the brand, Gigi Hadid, Poppy Delevingne and Hailey Bieber, among others.)
Khloé Kardashian’s Good American might be best known for its size-inclusive denim, but the impressive size range in its denim collection also extends to the brand’s swimwear. Shoppers can score some of the brand’s most popular one-pieces and bikinis for up to 40% off in a wide range of sizes. What we especially love about the brand is how shoppers can select the model size of their preference to get a better idea of how the clothes will look on their own body. Well done, Good American!
ASOS has made its name as a higher-end fast fashion retailer. With most prices under $75 to $100, it’s considered a more reasonable retailer to shop for seasonal trend pieces—including swimsuits. With the site’s sale section, shoppers will find page after page after page of swimsuits sales—bikinis, one pieces, coverups and more.
If you’re on the hunt for fuller-coverage swimwear and options for the whole family, Land’s End is a great place to shop. Right now, the retailer has tons of marked down swimsuits across men’s, women’s and kid’s styles—and you can narrow it down by color, size range, swim style and price range. Of course, if you need even more incentive to shop at the retailer, perhaps knowing that some adult styles are less than $15 will do the trick.
Craving less coverage and more color choices? Be sure to check out Luli Fama. Created by Lourdes “Luli” Hanimian, who was born in Cuba but raised in Miami, the brand is best known for its bold, bright colors, sold in both solids and patterns. Although the brand, which has been worn by the likes of Jennifer Aniston, Kate Hudson and Beyoncé, sells its swim pieces separately (and at high prices), it often hosts sales with the stylish suits available for a fraction of the price. Right now, shoppers can take advantage of said sales, with up to 30% off.
Searching for an incredibly fashion-forward swimsuit? Frankie’s Bikinis has more than a few to choose from. The brand, which currently has some styles marked down by 60%, is inspired by Malibu styles, all of which are made in L.A. with high-end materials that feel as good as they look. One thing to note about Frankie’s, though, is that many of their styles offer less coverage, so keep that in mind while shopping. (Thankfully, the brand makes it easy to decipher which styles offer more coverage with their Top Style and Bottom Coverage filters.)
This Jacksonville, Florida swimwear brand has more swimsuits than you’ll know what to do with. Whether you’re looking for a bandeau top, tankini, cheeky bottom or swimskirt, the brand has hundreds of suits to choose from. To make scouring the brand’s swim sale a bit easier, shoppers can narrow it down by style, coverage, color, sustainable swim, the Sports Illustrated collection and more. The brand also makes the reviews visible from the overall page view, so you don’t have to click into each item to find out whether or not it’s rated well by shoppers.
Torrid specializes in clothing for sizes 10 to 30, making it a particularly popular retailer for mid-size and plus-size shoppers. While the brand was first known for its clothing (think: tops, bottoms and dresses), it’s since expanded into lingerie and swim. Speaking of swim, for a limited time, the retailer is offering an additional 35% already-reduced styles, so act fast!
PacSun has long been beloved for its laid-back, surfer-inspired apparel, so, it only makes sense that the retailer is a great place to shop for swimsuit deals. Right now, shoppers can enjoy up to 30% off select one-pieces, two-pieces and coverups.
Zaful is a popular fast fashion retailer known for its wide variety of men’s and women’s clothing. Along with tops, bottoms, dresses, outerwear and accessories, Zaful also offers an impressive selection of swimsuits, most of which are inspired by the latest trends taking social media and real life by storm. While the retailer is beloved for its low prices as is, it becomes even more of a shopping destination when items go on sale. After all, who doesn’t love the chance to snag a cute swimsuit for more than 60% off? The one downfall of Zaful is that, since it’s fast fashion, many of its styles aren’t the highest quality, nor are they sold in an inclusive size range. That said, if you’re looking for a suit you plan to only wear a few times, the retailer is a great place to shop—especially if you’re hoping to fit a certain theme.
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Prices were accurate at the time this article was published but may change over time.