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PARIS – While other major brands question the fashion system in light of the upheaval triggered by the coronavirus pandemic, Chanel hopes it will soon be business as usual.
The French luxury house plans to resume its normal pace of collections and runway shows as soon as health conditions allow, Bruno Pavlovsky, president of fashion and president of Chanel SAS, told WWD in an interview as the house unveiled its cruise 2021 collection online.
“This is really the first time at Chanel that we’re showing a collection without a runway show. We’re trying to compensate for this, in a different format of course, with this presentation,” he said of the look book and video unveiled on Chanel’s web site and social media platforms on Monday.
Chanel, which is due to publish its 2019 annual results later this month, has been hit hard by