The coronavirus has come for Fashion Week, but Fashion Week is unbowed. With the 2020 edition of LFWM going all-digital, the event’s key designers talk us through how they’ve adapted to showing clothes in a world where showing clothes is (almost) impossible.
What’s been the biggest challenge with producing a lockdown fashion ‘show’?
Manufacturing was one of the biggest challenges this season. When lockdown set in all of the factories started to close, but this collection was made possible by the amazing seamstresses I’ve worked with directly, sending them fabrics and patterns so they could work from home. This collection is a testament to their skill and dedication.
What’s been the biggest opportunity?
I saw this as an opportunity to be more conscious of how much I was putting out into the world, not making looks that would go no further than the