35 Black-Owned Wellness Brands to Shop and Support

There is a lot of work to be done to support the Black community, stand up against racial injustices and police brutality, and educate and learn about the systemic racism and biases that infiltrate our communities (and ourselves). Some of that work involves protesting, donating, reading, listening, writing to government leaders, and talking to our own family and friends about racism. We at Who What Wear and THE/THIRTY are committed to putting in the work and learning so much more.

One other thing you can do to support the Black community now and always? Using your spending power to put your money, if you can, toward some amazing Black-owned businesses. This is especially important now, considering many of these businesses have been hit hardest financially by the COVID-19 pandemic (see a helpful graphic here).

To start, we’ve compiled a list of noteworthy Black-owned wellness brands and businesses below. This

Read More

9 Stylish Brands L.A.Girls Know About (That NYC Girls Don’t)

New York tends to get all the attention for emerging fashion brands, but this L.A. girl is starting to feel a bit, well, jealous. It’s just that the East Coast has shined in the spotlight as this country’s fashion capital for long enough and, biased as I may be, there’s a lot happening over here on the Pacific side of the continental U.S. that’s just as buzz-worthy.

In reality, I hate even comparing the two cities because they’re almost too different to warrant such a comparison, but I have a feeling the rivalry will persist, which is why I’m going out of my way today to point out the thriving scene of smaller indie and emerging names we Angelenos have. Don’t worry—I’m not trying to slam you, New York, only to show that the following Los Angeles clothing brands are the kind that every stylish Angeleno knows about

Read More

This Entrepreneur Is Bringing Some of Africa’s Best Designer Brands to the U.S.

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.

Amira Rasool was first inspired to launch her own business while studying African American and African studies as an undergraduate at Rutgers University. “Many of the people I studied the most during college, like James Baldwin, W.E.B. Du Bois, Zora Neale Hurston, all produced work that was impactful and pushed Black social, economic, and political agendas forward,” explains Rasool. “I decided then that I would dedicate all of my career pursuits to serve the same purpose.”

Fast forward to when Rasool was … Read More