15 Black-owned Etsy shops we’re loving now (and always)

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As a consumer, one of the biggest ways that you can make an impact on the economy is with your purchasing power. That means choosing wisely where you spend your money, and what exactly you spend it on. 

Toronto-based designer Aurora James recently launched the 15 Percent Pledge, a platform that’s calling on large retailers to dedicate 15 per cent of their shelves Black artists and creators. Sephora was the first major company that has accepted the call, but there are also plenty of

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35 Black-Owned Wellness Brands to Shop and Support

There is a lot of work to be done to support the Black community, stand up against racial injustices and police brutality, and educate and learn about the systemic racism and biases that infiltrate our communities (and ourselves). Some of that work involves protesting, donating, reading, listening, writing to government leaders, and talking to our own family and friends about racism. We at Who What Wear and THE/THIRTY are committed to putting in the work and learning so much more.

One other thing you can do to support the Black community now and always? Using your spending power to put your money, if you can, toward some amazing Black-owned businesses. This is especially important now, considering many of these businesses have been hit hardest financially by the COVID-19 pandemic (see a helpful graphic here).

To start, we’ve compiled a list of noteworthy Black-owned wellness brands and businesses below. This

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