This Entrepreneur Is Bringing Some of Africa’s Best Designer Brands to the U.S.

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.

Amira Rasool was first inspired to launch her own business while studying African American and African studies as an undergraduate at Rutgers University. “Many of the people I studied the most during college, like James Baldwin, W.E.B. Du Bois, Zora Neale Hurston, all produced work that was impactful and pushed Black social, economic, and political agendas forward,” explains Rasool. “I decided then that I would dedicate all of my career pursuits to serve the same purpose.”

Fast forward to when Rasool was … Read More