NYC-based boutique LoveShackFancy opens in Nashville



Global boutique LoveShackFancy opened its fourteenth retail location on Friday in Nashville’s emerging 12 South neighborhood.

The 1,330 square foot location on 2301 12th Ave South is a blush pink dream from the outside with a detailed floral mural painted by Surface of Beauty’s Natasha May Platt. Perfectly arranged flowers and potted plants line the vibrant building.

From the inside, a fun take on the classic honky-tonk environment with rustic decorations, guitar and cowgirl-driven visuals intertwined with the pink and floral motifs provide a unique Music City shopping experience.

“We wanted to blend elements of Nashville and LoveShackFancy together to create an authentic, all-encompassing experience for our shoppers,” Rebecca Hessel Cohen, Founder & Creative Director of LoveShackFancy, said prior to the shop’s ribbon cutting ceremony.

An NYC-based boutique store called LoveShackFancy opened its first retail location in Nashville, Tenn., Friday, April 8, 2022.

LoveShackFancy is famous for its vintage-inspired pieces, intricate details, hand-dyed pastel shades, versatile silhouettes and dreamy collections. 

“We pride ourselves in sourcing unique, vintage fabrics and upcycling them with our leftover fabric, so that nothing goes unused, to turn them into really special one-of-a-kind pieces with gorgeous embellishments. We focus on intricate detailing to design amazing pieces meant to last a girl forever,” Hessel Cohen continued.


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