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Global boutique LoveShackFancy opened its fourteenth retail location on Friday in Nashville’s emerging 12 South neighborhood.
The 1,330 square foot location on 2301 12th Ave South is a blush pink dream from the outside with a detailed floral mural painted by Surface of Beauty’s Natasha May Platt. Perfectly arranged flowers and potted plants line the vibrant building.
From the inside, a fun take on the classic honky-tonk environment with rustic decorations, guitar and cowgirl-driven visuals intertwined with the pink and floral motifs provide a unique Music City shopping experience.
“We wanted to blend elements of Nashville and LoveShackFancy together to create an authentic, all-encompassing experience for our shoppers,” Rebecca Hessel Cohen, Founder & Creative Director of LoveShackFancy, said prior to the shop’s ribbon cutting ceremony.
LoveShackFancy is famous for its vintage-inspired pieces, intricate details, hand-dyed pastel shades, versatile silhouettes and dreamy collections.
“We pride ourselves in sourcing unique, vintage fabrics and upcycling them with our leftover fabric, so that nothing goes unused, to turn them into really special one-of-a-kind pieces with gorgeous embellishments. We focus on intricate detailing to design amazing pieces meant to last a girl forever,” Hessel Cohen continued.
The Nashville-based LoveShackFancy store has found a way to perfectly mix the city’s quintessential whimsical edge while also keeping its romantic aesthetics, according to Hessel Cohen.
“Exclusive to this shop, we’ll have incredible bespoke items from hand-painted cowboy boots to embellished vintage band tees to dreamy, cowgirl shirts and custom Nashville tees! The interior of this store has such a fun vibe to it with hand-painted checkerboard floors, a custom neon sign and an amazing stage for local performers to showcase their talent.”
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Guests are able to shop at LoveShackFancy Nashville daily. It is open from 10 a.m. to 6 p.m. Monday to Saturday and 10 a.m. to 5 p.m. on Sundays.
Hessel Cohen is excited for visitors to stop by, “Nashville has always been a city that’s inspired us. As a woman-owned and female-led brand we’ve really looked up to all the female artists and disruptors that have come out of Nashville. This city has such a vibrant and free-spirited energy to it that reflects who the LoveShackFancy girl is and we can’t wait to share our LoveShack world here!”
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