In Hangzhou, a boutique plays up materiality to engage shoppers’ senses
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For multi-brand vogue retailer SolSol’s Hangzhou presence, Say Architects carved out an ‘urban oasis’ that offers buyers with an available expertise.
Vital features
Acknowledging the at times-stress filled speed of metropolis dwelling, the designers appeared to bring a ‘sunny’ room to fruition. The browsing-mall retail outlet spotlights SolSol’s ‘hyper-curatorial approach’ with a terrace-like floorplan that normally takes gain of the site’s supporter shape. The Say Staff dealt with the spatial canvas like a landscape, developing a inexperienced-tiled entrance in the central axis inviting to passing customers. An array of columns clad in lacquer, wooden, granite and jade further supports the perception-enticing use of materiality. Assertion furniture like a tiger-striped cabinet and a monolithic bar counter punctuate the eye-catching key space.
Adjacent to the retail zone is a café conceived like a desert, contrasting the energetic urban vibe of the entry. Earth-tone paving leads to the hospitality space, which is properly clad in neutral finishes. It is centred all over a extended bench seat where people or groups of buyers can sit back again and loosen up.
Frame’s just take
As we’ll check out in our forthcoming Jun-Jul difficulty Frame 146, put up-pandemic suppliers are starting to be museums for contact. ‘After a prolonged time period of contact deprivation, the impulse to knowledge the physicality of products is reinvigorating offline retail,’ writes retail editor Eva Gardiner. This trend helps make by itself very clear at SolSol, the style and design of which will make clever use of resources to interact shoppers’ visible and tactile perception. The eclectic array of textures and designs in the retail room contrast harmoniously with the stripped-back look of the café, a juxtaposition which only heightens the senses.
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