Fuzz Wax Bar Expands into Western Canada with 1st Location Following Pandemic Challenges: Interview


Fuzz Wax Bar has opened its very first BC locale in Vancouver as the company embarks on an growth tactic by way of franchise companions.

Jessie Frampton and Florence Gaven Rossavik started the business in 2012 when there ended up no other committed wax bars, and no magnificence bars supplying memberships.

The pioneer in these groups is on monitor, just after the earlier two years of COVID, to strike $10 million in revenue this yr with options to open up additional shops and its initially US location.

“Vancouver has always been on the horizon for Flo and I. When we first opened in calendar year 1, I’m personally a big enthusiast of the West Coastline so it was sort of like gold to make it all the way over there,” reported Frampton. “So we’ve normally had our eye on the West Coastline.

Picture: Fuzz Wax Bar

“Over time and over the final couple of a long time, it just hasn’t been practical to our progress that we’re seeing in Toronto and as we brought on new franchisees, it was not reasonable for us to open up a company place there. So until lately one of our franchisees opened up her third locale. This one particular is a franchise area . . . Us securing it corporately did not make feeling, but to have a franchisee possess it to make that territory made a ton extra sense.”

Of the recent spots in Canada, eight are corporate and 8 are franchise.

Two extra franchise locations will be opening in the upcoming couple of months – Vaughan and Edmonton. 

“We’re in the GTA presently but we’re not in that space of Vaughan still. For Alberta, we have a place in Pink Deer. So Edmonton will be our initial big shift to a larger town there. And we have a good deal of fascination in Alberta. It seriously is a booming current market. There is a further two prospective franchisees coming on board for Calgary,” additional Rossavik.

“We have huge strategies. And we did prior to COVID as properly. We took a little bit of a split there due to the fact of COVID but mainly coastline to coastline in Canada is our strategy. We already are coastline to coastline thanks to our Vancouver locale because we did open a St. John’s, Newfoundland site through COVID. In Canada, we’re looking at about 100 places general. We’re hoping to sell this complete Canada territory over the upcoming five years.

Image: Fuzz Wax Bar

“We’re hunting at receiving an quantity of franchisees that is more confined so that we can improve multi-unit markets which helps make perception for us that we have folks that do at least 3 areas which is a trend we’re looking at correct now with our recent franchisees.”

Rossavik stated the company is ready to increase into the US market with its franchise model. She claimed the strategy for future destinations, which includes Canada, is to make them franchise companions.

“We have a fairly arduous approach of getting spots. Locale is essential for us. We’ve usually performed a large amount of data and investigation. We know who we want to be close to, what other shops we want to be shut to,” she reported. “We normally go for 1,400 sq. feet to 1,600 square ft. That’s what we’re on the lookout for. It can be both urban or plaza. It does not subject for us. What matters a lot more is who is all around us. What form of neighbour do we have?”

Frampton reported the enterprise is seeing success in regions wherever the idea does not exist.

Graphic: Fuzz Wax Bar

“We opened up Toronto’s to start with waxing only salon 10 years ago and we uncover that when we’re opening up in locations that are not common with the principle, this is a shopper centric product, so shoppers in that place resonate with seeking to have the concept all over them and nearer to them,” she explained. 

Fuzz a short while ago announced that all of their products and services will be completely gender neutral – all companies can be quickly booked without having possessing to decide how just one identifies, only based mostly on anatomy. It has partnered with Environmentally friendly Circle Salons to cut down waste in its wax bars.

“Fuzz was started off by Jessie and Flo in 2011 after assembly by likelihood even though shopping in a classic retailer. The rest was historical past. Jessie, born and elevated in Canada, had above five decades of practical experience in function preparing, community relations and promoting, and appreciates the relevance of purchaser encounter to create a productive business enterprise,” claims the company’s internet site.

Picture: Fuzz Wax Bar

“She enjoys to vacation, in particular if it suggests a fantastic hiking place – this is wherever she finds her inspiration. She’s also very well being mindful – in psychological wellness, having habits and solutions she employs.

“Flo is at first from France and has invested her everyday living staying inspired by the basic model of purely natural French elegance. She commenced her small business career at 13 years previous when she started off marketing posters to her good friends that she’d purchase in bulk from poster catalogues, and resell to her pals. She’s a hazard-taker at coronary heart with an entrepreneurial spirit – anything that has created her constantly eager to get on new adventures, these kinds of as living all in excess of the world. She has a passion for cinema and even researched to turn into a director of photography for films.

“Sustainability is incredibly vital to both Jessie and Flo, from a individual and business enterprise standpoint. These days, Jessie oversees the branding, advertising, social media, company lifestyle and in-retail outlet operations at Fuzz, although Flo normally takes charge of the finance, functions, mastering and franchise development departments.”


Source connection