Boutique owner sees value of creating a welcoming shopping environment


Right after 30 years in retail administration, Yolanda Coleman commenced her individual boutique built to provide girls who could struggle to uncover stylish, reasonably priced in addition-size clothing and add-ons that fit. In 2019, she opened Plush Garments in downtown Racine.

“Downtown represents a group of togetherness the place all are welcome, no matter who you are,” Coleman mentioned. “Plush Apparel is a trend boutique that caters to the complete-figured female.”

The store’s identify is an acronym that stands for Fairly, Pretty, Exceptional, Hot, Delighted. To make a cozy setting for all people, Coleman understood she essential to make a few updates to the boutique to get all set for the 2021 holiday getaway year but required a practical source to do so.

WEDC supports a Mini-Makeover for the retail store

Plush Clothing entered and received a Mini-Makeover Contest, an outgrowth of the Wisconsin Financial Advancement Corporation’s (WEDC) well-known Primary Road Makeover contest. Even though larger sized makeover tasks demand a significant outlay of cash and typically require a whole-scale transform of a enterprise, the Mini-Makeover highlights transformation that can manifest via considerate advancements, in just a restricted budget.

Wisconsin Primary Avenue team from WEDC and a team from Milwaukee-dependent design and style company Retailworks Inc. worked with Plush Clothes for various months to approach advancements to help buyers get pleasure from their browsing working experience and make the store additional seen. The whole expense of advancements for the Plush inside transformation was less than $5,000 and all function took spot in 24 several hours.

“We’re so grateful for the program, which allowed us to make advancements that would have a immediate affect on the customer working experience and add to the accomplishment of our enterprise.”

Yolanda Coleman, Owner of Plush

Retailworks proprietor and senior interior designer Lyn Falk advises modest business homeowners to take into consideration 4 principles when looking at their house: Lighting, signage, color and merchandising.

  • Displays need to be lit a few occasions much more brightly than the bordering room.
  • Streamline signage employing only substantial-top quality signs. Stay clear of muddle.
  • Use paint to insert fascination and manual buyers through the room.
  • Preserve cabinets whole.
  • Use focal position shows to control site visitors.

Plush and WEDC partnership is a timely reward for customers

WEDC and Retailworks team finished Plush’s mini-makeover in early November.

“I’m thrilled to expose our new glimpse to the general public just in time for the holiday buying time,” Coleman reported at the time. “We’re so grateful for the plan, which allowed us to make advancements that would have a direct effects on the purchaser knowledge and add to the achievements of our small business.”


Small business Proprietor Strategy

Find aid to improve her store’s client expertise with rapid, reasonably priced design and merchandising makeovers to put together for the vacation period.

WEDC Assist

WEDC workers regarded that Yolanda was ready to get her small business to the next degree but wanted course in pinpointing which investments would be most effective. The mini-makeover contest offered assist and staff from WEDC and Retailworks assisted Plush set collectively strategies for a a person-working day, fact Tv-model makeover.


Plush unveiled its new glance in early November, with a good deal of time to welcome holiday getaway consumers.


WEDC’s Main Road plan


Plush Clothes


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