The upcoming El Clásico match among rival Spanish soccer golf equipment Barcelona and Real Madrid is established to consider put this coming Saturday, through Drake’s really own thirty day period of Oct. For the event, main Barça sponsor Spotify is using the prospect to celebrate two of its most effective assets: Champagne Papi, currently the most streamed artist of all time, just became the initially artist to surpass 50 billion streams on the system, and so Barcelona will use a limited-edition OVO kit in the course of the game.

Players will activity the special October’s Incredibly Personal jerseys on the pitch Sunday, with Drake’s signature owl brand changing the streaming giant’s for this clásico only. (Spotify became FCB’s entrance-of-the-jersey sponsor again in March, which also led to a identify improve for the club’s iconic Camp Nou stadium, which is now named Spotify Camp Nou. This Sunday’s match, on the other hand, will go down at Santiago Bernabéu in Madrid.) In advance of the match, the staff is set to heat up in education jerseys with the quantity “50” on the back again, to rejoice the 50 billion streams.

“For the first time in our history, we are replacing the name of our major sponsor on the front of the jersey with an internationally acclaimed artist, Drake,” Juli Guiu, vice president of advertising for FC Barcelona, said in a push launch. “This initiative reveals our possible to become a unique system to supply encounters that help provide us closer to our admirers though reaching out to new audiences close to the earth.”

“This doesn’t really feel actual but it is,” Drake, a nondenominational lover of professional sports activities, wrote about the jersey (and/or the 50 billion streams) on Instagram. And as much as Drizzy’s allegiances to numerous streaming platforms goes, although he’s constantly been a numbers juggernaut for Spotify, he famously signed a revolutionary blockbuster contract with Apple New music when the service initially released in 2015. A lot more not too long ago, SiriusXM (which is the parent organization of Pandora) gave him his have radio channel—Sound 42—to call his own. All of which makes it obvious that Drake’s really individual OVO Barça jersey has attained a put on the wall future to Drake’s extremely personal OVO Toronto Raptors jersey.

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