Abbie Chatfield fronts new Myer campaign, shares her shopping hacks


It disappeared in the 90s, but this controversial vogue development is again – and Abbie Chatfield claims it is “sticking about too”.

Abbie Chatfield has been introduced as the latest facial area of Myer, fronting the Australian retailer’s annual denim campaign for 2022.

The outspoken podcaster and radio-host is top the division store’s “Now For My Desire Fit” marketing to enable shoppers locate that ‘needle in the haystack’ pair of jeans.

And the 26-12 months-aged has some sage words and phrases of wisdom for these who get discouraged at how difficult it can be to uncover a good pair of denims.

“I was generally terrified of receiving that ‘real denim’, you know how we all commonly want that stretch,” Abbie informed

“But I say try out on all different designs and kinds even if you feel you won’t like them due to the fact anything I bought to do as aspect of this marketing campaign is try out on each and every fashion of jean and I have realised matters I would under no circumstances have considered to consider on basically glance amazing.”

In spite of her the latest revelation, Abbie claims she’s usually been a massive enthusiast of the wardrobe staple, naming the Levi Ribcage Denims ($149.95) as her all time favourite.

“They are the ideal denims, I have them in like 3 diverse blues as nicely as a cream colour and I am obsessed due to the fact they in good shape so well.

“I’d say my hips are a 10 although my waist is an 8, and they are the only jeans that suit both straight away and do not reduce their elasticity.”

The previous Bachelor star discussed she enjoys to pair her denims with a vintage ribbed singlet and a pair of sneakers for a informal appear – but extra you can dress them up simply way too.

“Jeans are so very good for get the job done due to the fact definitely sitting down on chairs, skirts suck because your total puss-wa (vagina) is out,” she mentioned.

“Pants commonly get truly limited all around your tummy – but jeans are at ease as f**k.”

In a series of spectacular photographs taken for the Myer campaign, Abbie is observed posing in a pair of Sass&Bide “Stay The Night Boyfriend Jeans”.

Her adorable adopted pet Marco seems in some of the snaps too, with Abbie explaining the 11-12 months-outdated cocker spaniel had only been with her for 24-hours when the pictures were being shot.

“He had separation stress and he just forced his way into the snaps,” she discussed.

“All these photos are so stunning and I am so grateful we have them because he just looks so attractive.”

In one particular photo, the puppy can be found perched on his new mum’s knee, whilst she posed in an all denim ensemble that sees the Very hot Evenings with Abbie host wearing a jean shirt above a black bra top rated alongside with the $280 pants.

Another picture shows Marco curled up in a ball on the mattress beside Abbie, as she versions in the similar denims but this time wearing a cosy mustard knit – whilst other photographs exhibit the influencer donning the jeans with a cropped white cardigan in entrance of a vibrant blue auto.

“Myer has been so incredible and open up and so excellent to offer with,” Abbie claimed of her enormous new gig.

“And if we’re becoming absolutely honest, I bought some new jeans that I have been flexing on Instagram.”

Having said that there was one particular awkward element she needed to share about jean searching, and that is to be ready for the truth they will be a minor restricted for the initial couple wears.

“It is going to loosen up as all denim does, so as a result being Okay with it becoming a tiny little bit restricted at the get started is vital,” she stressed.

“Make guaranteed you’re completely ready for that [when shopping] due to the fact or else you’ll end up with jeans that are far too large for you.”

If you are a lover of minimal increase denims, Abbie also reckons you’re in luck mainly because the controversial 90s type is back – she even shared a photo wearing a pair on her Instagram recently, nevertheless it is critical to note she was dressed as Kimmy from Australian clearly show Kath & Kim.

In the hilarious side-by-side photograph, Abbie has pulled up a black G-string to her hips, a design and style the Television icon adopted frequently on our screens.

“I sense like, and this could be wishful considering, but I think personal variations and cuts are actually coming back again,” she defined.

“If you delight in the low cuts, then use the small cuts. Certainly trends take place, but I just assume we’re at a place in which we’re heading ‘you know what, I am going to have on what I consider looks excellent on my body’.

“So even though lower increase denims are coming again and turning into additional acceptable, I also imagine the latest cuts are sticking all around way too.”


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