A Look Inside Nordstrom’s Retail Media Network


In episode 345 of Whole Retail Talks, Editor-in-Main Joe Keenan interviews Aaron Dunford, senior director of digital and advertising at Nordstrom, the heritage luxury section retail outlet chain. Dunford discusses why Nordstrom recently launched its retail media network, how it enables model companions to greater hook up with Nordstrom buyers, and how the retailer is delivering worthwhile knowledge to participating associates. He particulars how the media network enhances Nordstrom shoppers’ buyer experience, and how it acts as both a purchaser retention and acquisition device.

On top of that, Dunford discusses what Nordstrom is performing to harmony offering beneficial details to its brand name companions when also safeguarding its conclusion customers’ information privacy, as perfectly as the feed-back the manufacturer has received from its early adopters of the media community. He shares how teams across the business work to continuously improve the software for each manufacturers and clients, the company added benefits that Nordstrom hopes to know from its media network, and how the business is measuring efficiency.

Aaron Dunford is senior director, electronic merchandising and advertising at Nordstrom. Dunford first joined Nordstrom in 2013 and has held a selection of roles within just the marketing corporation. About the past several yrs he led the generation of the merchant and seller insights team responsible for acquiring actionable analytics for Nordstrom merchants and vendor associates to impression their marketing general performance. In addition to his other tasks, Aaron championed the improvement of the Nordstrom Media Network and led Nordstrom’s product-focused promoting staff that drives merchandising tactics and all vendor advertising financial commitment applications in addition to primary material, digital class administration and internet site merchandising.


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