L’Oreal and TikTok team up to tap into users’ appetite for products that go viral


Shoppers can now buy L'Oreal gift sets directly from TikTok creators. Image courtesy of L'Oreal UK

Purchasers can now buy L’Oreal reward sets instantly from TikTok creators. Image courtesy of L’Oreal United kingdom

L’Oreal is operating with TikTok to faucet into the urge for food for goods that go viral on the social media internet site. 


L’Oreal Uk & Ireland suggests interest in some of its latest product launches has taken off via the #TikTokMadeMeBuyIt hashtag. Now it is doing the job with TikTok creators to offer present packing containers with a range of L’Oreal goods straight from the TikTok application, by means of the TikTok shop. L’Oreal says it is the very first brand to use formal #TikTokMadeMeBuyIt branding, a hashtag that has by itself had extra than 10bn views on the system. 


“Our partnership with TikTok permits us to continue on to invent and reinvent the ecommerce encounter,” states Lex Bradshaw-Zanger, main advertising officer of L’Oréal Uk and Eire. “Where considerably of ecommerce today has been a extremely practical knowledge, and driven by additional rational shopper missions like replenishment, TikTokMadeMeBuyIt has introduced the exhilaration of solution discovery in partnership with creators to a entire funnel on-line practical experience. Getting rid of the friction of amusement, discovery and acquire into a single, clean client journey.”


L’Oreal brand names Garnier (@garnieruki), L’Oreal Paris (@lorealparis), Maybelline (@maybelline), NYX Experienced Make-Up (@nyxcosmetics_british isles) and Essie (@essie) will all be accessible to obtain in the United kingdom via the new creator-preferred product bins. These will be obtainable by creator companions such as Kirsty Bell (@kirsty.bell) and Dolli (@dolli.glam), who have just about every curated gift packing containers that are now available exclusively on TikTok Store in the Uk. They are launched with a 7 days-extended pageant of dwell elegance gatherings showcasing creators. In all, extra than 100 hours of live material will consider area through the 7 days.


The move follows the achievement of L’Oreal makes (@the.elegance.channel) on the TikTok Store, which brands can start quick films and livestreams possibly on their own TikTok accounts or in collaboration with TikTok creators. 



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